Open Positions

At Crux, we're seeking individuals who are motivated and passionate about their work. We value individuals who are able to learn quickly and adapt to new situations. We believe that being open to new ideas and having the ability to quickly absorb and apply new knowledge is essential in today's fast-paced world. If you're someone who thrives in a dynamic environment and enjoys constantly learning and growing, we encourage you to apply to join our team.

What is Crux?

Crux is a growth tool for web3 companies. We help marketers of these companies identify the most relevant users and acquire them.

We aspire to be a single gateway for web3 marketing. We aim to create scalable, trackable and reliable channels to open up new growth opportunities for the ecosystem.

We have started off with helping web3 gaming companies identify relevant users and engage with them via a range of channels integrated into our platform.

Why this is important?

Marketing helps companies reach out to the most relevant users and vice-versa. However, It becomes really hard to reach out to most relevant users for web3 companies because of the following reasons:

The lack of attribution, or the ability to easily link a user's web2 identity with their web3 identity. This can make it difficult for companies to effectively target and engage with potential customers, as they may not be able to accurately track the effectiveness of their marketing efforts.
Additionally, the web3 space lacks scalable and reliable marketing channels, which can make it difficult for companies to reach a large number of users in an efficient and cost-effective manner.
Finally, the number of on-chain users is relatively limited at the moment, which can make it difficult for companies to reach a critical mass of users and achieve the growth they desire.

Global Ad Industry is worth more than $600B today, growing at 17.2% CAGR. With users spending more time on the internet and metaverse, this is likely to be growing faster than ever.